Knowledge, Skills and Strategies
for Professionals

Effective Fundraising for Results (3 days)

How to raise funds for NGO activities

Courses in 2011

14 - 16 March, Geneva: Early bird fee available until 14 January, registration and payment deadline: 14 February.

Course fee and registration:

Early bird fee/full fee (in Swiss Francs, more information):
- Non-OECD: CHF 870/1020
- OECD: CHF 1170/1320

To register, please fill in this form and send it to us by email. For further enquiries, please contact us.


Overview

Competition among NGOs in the acquisition of donor funding is very strong. In order to face the donors’ expectations, the fundraisers have to improve and professionalize their work. This course is designed to give you practical and appropriate tools to raise funds successfully in favour of your organisation’s activities. You will familiarize with marketing and strategic elements. You will then learn how to elaborate a grant proposal and a corporate partnership, as well as how to approach individuals and major donors.

Participants will have the possibility to make exercises in order to practice the theory, individually or in working groups.

Click here to download the course leaflet (PDF format).


Who should attend

The course will benefit in particular:

  • Newly appointed project managers
  • Newly appointed directors and department head of NGOs
  • Project and programme managers
  • Founder and board members of NGOs


    • How you and your organisation will benefit - Learning Objectives

    On this course, participants will be able to:
  • Use marketing tools in raising funds
  • Understand the expectations of the donors
  • Formulate a fundraising strategy
  • Elaborate a grant demand
  • Learn how to develop corporate partnerships
  • Become familiar with individuals and major donors approach
  • Improve communication skills


    • Course programme

    Day 1
    • Marketing tools in fundraising
    • Strategic elements in fundraising
    • Identification of budget lines and donors
    • Identification of NGO projects
    • Formulating the Grant Proposal
    • Writing convincing covering letters
    Day 2
    • Needs of corporate partners today and their expectations
    • Targeting potential corporate partners
    • Networking, researches and contacts
    • Partnership proposals
    Day 3
    • Development of a mailing concept (objectives, target, message, form)
    • Follow-up and statistics
    • Organisation of a charity event
    • Sponsoring proposals
    • Grant concepts of major donors


    Individual consultation

    Participants can obtain individual advice from the trainer during the course.
    In addition, to improve and finalise a grant proposal or another fundraising project of their organisation, participants can book an individual session of one hour and a half. For maximum results, documents to be discussed with the trainer should be sent to NMS prior to the course start so that the trainer can prepare the session. Individual consultations are Swiss Francs 270 (OECD) et 225 (Non-OECD). To ensure obtaining a session during the course or immediatly thereafter, please book the session together with your course booking.


    Course venue

    Check the course dates at the NMS website for the updated list of courses. If there is no course in your country yet, your and your organisation can bring courses on NGO management directly to NGOs in your country rapidly and easily.
    For information about the partnership approach, the benefits for partner organisations and the three simple steps which are necessary to organize the first training course for NGOs in your community, please refer to the NMS website.

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